Why do awesome, epic, mind-blowing ad campaigns always originate from the Land of the Pink Tentacle?
Konami has recently outdid itself in its latest promotion for its new dating sim, LOVE PLUS: the company hired a gaggle of cute, nubile temps and had them distribute (fake, mass-produced, incredibly clever) love letters to lonely-looking gents on their way to or from the subway.
Inside these intriguing blue envelopes was basically a love letter from one of the dating sim’s female leads, inviting the lucky recipient to continue their courtship via the game. Unfortunately for loverboy, the high of receiving his (we assume) very first love letter is killed by the presence of a Terms and Conditions leaflet peppered with company logos.
Oh well — that was fun while it lasted. Now — with the spate of YouTube viral vids being copied by local ad companies, I’d like to see a one of them try that out here.
JPOP Manila 
lolz. What a marketing strategy.
LikeLike
lol is it strange that i do not find this marketing strategy creepy or invasive — at all? ๐
LikeLike
Some agencies here do that. I’m not going to go far with the details, but they have women in skimpy outfits send invitations to specific people, rather than Konami’s sorting out the lonely-looking guys. ๐
LikeLike
“women in skimpy outfits send invitations to specific people”
IDK but that just sounds skeevy, as opposed to KONAMI’s effort which sounds cute — even if it is a little SOOOOOOO RONERY for my tastes ๐
LikeLike
Now that I think about it. It DOES sound different. I can now conclude that “moe” has its own magic. ๐
LikeLike
ใใใฏ็งใซ่ฏใใงใ๏ผ ใฆใงใซใใณ๏ผ
ใใใงใจใ๏ผใใใใฃใ๏ผ ไธๅบๆฅใ ๏ผ
LikeLike
ใใญใฐใซใณใกใณใใใๆฌๅฝใซใใใใจใใใใใใพใใใใงใใ็ณใ่จณใใใพใใใใฉใjunardใใใฎใณใกใณใใฏใใๆฉๆขฐ็ฟป่จณใฎ่จ่ใใ ใฃใใฟใใใงใใใ็งใใใใใฃใฆใใใฎใงใใใใ๏ผ:( ใใใฏใๆญขใใฆใปใใใฎใงใใใใฎๅพใๆฎ้ใซ่ฑ่ชใงใณใกใณใๆธใใฆใใ ใใใ ใๅๅใใใ ใใฆ ใใใใจใ ใใใใพใ ๐
LikeLike
It works for Konami because it’s relevant to the product. Skeeviness comes in when you can tell that a company’s using sex to sell a totally irrelevant product / brand.
As to local agency copycats, is that a challenge? *starts plotting an activation campaign utilizing hot young BOYS (with glasses) giving out love letters to depraved office ladies (who read too much shoujo smut)*
LikeLike
^ THIS!!! megane moe <3<3<3
LikeLike